Privacy Policy
Effective Date: February 26, 2026
Company Name: 10K Audio GmbH
Address: Mariannenplatz 21F, 10997 Berlin, Germany
Email: support@10k.audio
Privacy in Plain Terms
At 10K Audio, we believe your data should be treated with care, clarity, and respect — no hidden strings attached.
- We only collect what’s necessary. If you enable analytics or marketing cookies (or they’re enabled by default in your region), we collect a bit more to measure what’s working and improve our site.
- We don’t sell your info. We may share limited data with trusted providers (e.g., payment processing, email delivery, analytics, advertising measurement) to run our business — but we don’t sell personal data.
- Your data stays protected. We follow strong security practices to keep your information safe.
- You’re in control. You can access, update, or delete your data at any time — and you can change cookie settings whenever you want.
- Cookies? Your choice. Everyone can manage cookies via the footer (mobile: “Cookies”, desktop: “Manage Cookies”).
Want the full breakdown? Keep reading.
1. Who We Are
We are 10K Audio GmbH, a music software company based in Berlin, Germany. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with our website, plugins, and services.
We adhere to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other global privacy laws.
2. What Personal Data We Collect
We only collect personal data that is necessary for providing our services, supporting our users, and improving product performance.
Data You Provide:
- Name and email address (for orders, support, updates)
- Billing details (processed securely by Paddle, our Merchant of Record)
- Plugin license or activation information
Payments (handled by Paddle):
Payments are processed by Paddle.com Market Ltd. 10K Audio does not store full card numbers or bank details. Paddle may collect payment method information, tax/VAT details, and fraud-prevention signals to complete your purchase, issue invoices/receipts, and comply with legal requirements.
Data Collected Automatically (depending on your cookie settings):
- IP address, browser type, OS, and general geolocation
- Usage patterns (e.g., page visits, error reports)
- Device metadata (when activating software)
We do not collect biometric data, sensitive personal categories, or data from minors under 16.
3. Legal Basis for Processing (GDPR)
We process your personal data under one of the following legal bases:
- Performance of a contract – To deliver plugins and fulfill purchases
- Consent – For optional emails, cookie-based analytics, etc.
- Legal obligation – For tax and compliance requirements
- Legitimate interest – To improve service quality, ensure security
4. Third-Party Services We Use
To run 10K Audio efficiently, we use a select group of trusted third-party providers. These companies help us handle payments, email communications, analytics, media hosting, consent management, and advertising measurement.
| Service | Purpose | Privacy Policy Link |
|---|---|---|
| Paddle (Paddle.com Market Ltd) | Merchant of Record, payment processing, invoicing, tax handling, fraud screening | https://www.paddle.com/legal/privacy |
| Bunny.net | Video and file hosting (plugin demos) | https://bunny.net/privacy |
| MailerLite | Newsletter and product email delivery | https://www.mailerlite.com/legal/privacy-policy |
| PostHog | Analytics & error tracking | https://posthog.com/privacy |
| Vercel | Website hosting + performance CDN | https://vercel.com/legal/privacy-policy |
| Neon | Database Hosting | https://neon.com/privacy-policy |
| Cloudflare | CDN, DNS & security optimization | https://www.cloudflare.com/privacypolicy/ |
| Google Cloud Services | Backend Hosting | https://cloud.google.com/privacy |
| consent.io | Consent management (cookie banner + consent logging) | https://www.consent.io/privacy-policy |
| Meta Platforms (Facebook/Instagram) | Advertising measurement, attribution & retargeting (Meta Pixel + Conversions API) | https://www.facebook.com/privacy/policy/ |
All vendors are required to treat your data lawfully and securely.
Note: Paddle may act as an independent controller for payment-related data it processes to meet its own legal obligations (e.g., tax, anti-fraud, accounting).
5. How We Use Your Data
We use your personal data for the following purposes:
- To process purchases, deliver plugin licenses, and issue invoices/receipts (via Paddle as Merchant of Record)
- To provide customer support and product updates
- To respond to inquiries or bug reports
- To handle order-related inquiries and returns (Paddle provides these services as Merchant of Record)
- To comply with legal obligations (e.g., tax or fraud prevention) including obligations fulfilled by Paddle as Merchant of Record
- To understand how our website is used and improve performance (only if you consent to analytics cookies)
Depending on your location and your cookie settings, we may also use certain data for:
- Website analytics (to understand what’s working and improve the site)
- Marketing measurement and attribution (to understand whether ads on Instagram/Facebook are effective)
- Retargeting (showing relevant ads to people who previously visited our site)
You can opt in or out at any time via the cookie settings in the footer.
6. Data Retention
We retain personal data only as long as necessary for the purposes outlined above, including:
- Legal compliance (e.g., invoices, tax records)
- Maintaining access to purchased products
- Debugging, analytics, or service performance
You can request deletion at any time via support@10k.audio.
7. International Transfers
Some of our third-party services process data outside the EU/EEA (e.g., in the UK and/or US). This can include services like Meta (for advertising measurement) and consent.io (for consent management), depending on how they process data. When this happens, we ensure appropriate safeguards are in place such as:
- Standard Contractual Clauses (SCCs)
- Vendor participation in recognized privacy frameworks
- Strong data encryption and access controls
8. Your Privacy Rights
Depending on your location (EU, UK, US, etc.), you have the right to:
- Access your personal data
- Request corrections or deletion
- Object to specific processing (e.g., marketing)
- Withdraw consent at any time
- Export your data (data portability)
- Lodge a complaint with a local data authority
To exercise your rights, contact us at support@10k.audio.
9. Children’s Privacy
We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided data to us, please contact us and we will delete it.
10. Cookies & Tracking
We use a consent management platform (consent.io) to let you control which optional cookies and tracking technologies are used when you visit our website.
Depending on your location, you may see a cookie banner when you first visit the site (for example in the EU/UK and other regions where opt-in consent is required). In other regions, optional categories may be enabled by default. In all cases, you can review and change your choice at any time.
You can change or withdraw your consent at any time via the link in our footer: “Cookies” on mobile and “Manage Cookies” on desktop.
10.1 Cookie categories
- Strictly Necessary (always on): required for the website to function securely and correctly.
- Analytics (optional): helps us understand how visitors interact with the website and improve performance (for example, via PostHog).
- Marketing (optional): used to measure ad performance and, where enabled, support retargeting on platforms like Facebook and Instagram (Meta).
10.2 Meta Pixel & Conversions API (CAPI)
If Marketing cookies are enabled (by default in some regions or by choice), we use Meta technologies (Meta Pixel and Conversions API) to measure the performance of our ads on Facebook and Instagram, improve attribution, and (where enabled) show relevant ads to people who previously visited our site.
This may involve sharing event information (e.g., page views, checkout steps, purchases) and online identifiers with Meta. You can disable Marketing at any time via the cookie settings in the footer.
10.3 How to change your preferences
You can update your preferences at any time using the cookie banner (where shown) or via the footer link: “Cookies” on mobile and “Manage Cookies” on desktop.
11. Security Measures
We take your privacy seriously and implement reasonable technical and organizational safeguards to protect your personal data.
- Encrypted connections (HTTPS)
- Secure cloud infrastructure
- Limited data access internally
- Strong password requirements and user authentication
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make significant changes, we’ll notify you by email or via our site.
Latest version is always available at:
https://10k.audio/privacy
13. Contact
10K Audio GmbH
Mariannenplatz 21F
10997 Berlin, Germany
Email: support@10k.audio